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  • basic b*tch
  • basic b*tch
  • basic b*tch

basic b*tch

holy trinity high-performance serum

 

triple hyaluronic acid & B5 + natural alternative to retinol & vitamin C serum

30ml
  • free UK shipping on orders £50+
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  • sustainable packaging
  • plant-based formulas
  • cruelty-free

back in 2022, we sold three serums separately: a hyaluronic acid serum, a vitamin C alternative serum and retinol alternative serum. but we looked at each other on 03/03/23* and thought: how can we claim that we’re simplifying routines?

that day, our highest performance anti-aging serum was born.

enters our triple hyaluronic acid and natural alternative to retinol & vitamin C 3-in-1 serum. loads of 3s in this. what can I say…this is the holy trinity.

fact #1: our basic b*tch serum is made with triple pure hyaluronic acid to give you a major boost of hydration. use three sizes of hyaluronic acid, which isn't often found in retail. this delivers both instant and long-lasting effects, providing instant smoothing and firming effects but also rehydrating cells over time.

fact #2: if you’re not skin obsessed, retinol is basically the holy grail in the skincare world: it smooths fine lines and wrinkles, treats acne, fades dark spots, and brightens dull skin. phew, almost lost my breath there! anyway, retinol has everything to be the messiah, saving us all from skin misery.

well, not quite... retinol is also very harsh, especially if you’ve got dry and sensitive skin.

enters bakuchiol: the plant-based ingredient that mimics the glow-boosting and skin-smoothing effects of retinol, minus the irritating side effects. in short, this stuff is a gentler natural alternative to retinol but still packs a strong punch.

fact #3: after doing more research on ascorbic acid in its dissolvable form for skincare, the fancy word for vitamin C, it turns out the oxidation of ascorbic acid is the same oxidation that turns copper green, apples brown, and metal to rust.

and just like you don't want to eat brown apples, you don't want oxidised vitamin C in your products, or on your skin. plus we don’t want to sell an ingredient that we know doesn’t work after two weeks (and yes, other people do!).

the alternative? sea buckthorn. packed with antioxidants, vitamins, and fatty acids, this little berry is a true powerhouse. it helps to nourish and hydrate your skin, while also protecting it from environmental stressors like pollution and UV damage. plus, its anti-inflammatory properties can help soothe and calm irritated skin.

basic b*tch is also free of potential irritants (like synthetic fragrance and dyes) making it totally safe for allergic, hyper-sensitive skin.

you get it now, we called it basic b*tch because it’s everything BUT basic.

Harriet, our accountant, calls it a financial suicide. apparently, a formula with this many different molecular weights and botanical active ingredients would start at £250…

our PR team is begging us to drop it. they called it the ‘wikileaks of skincare’. it’s like we went rogue on our very own industry. blatantly against this unwritten rule between all the skincare companies: selling individual products that can be mixed into one for the sake of making more money.

BBC news said it is to the skincare industry what Robespierre was to the French revolution. even our bosses are hiding on Necker Island until things calm down.*


*dates and facts may vary for story embellishments purposes

more deets on this? sure.

as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply basic b*tch, it re-hydrates your skin, leaving it plump and free of wrinkles.

the other non basic part is that we added bakuchiol and sea buckthorn. they’re both natural alternatives to vitamin C and retinol, which can be irritating. they’re also anti-inflammatory and help with redness and irritation from environmental stimuli. we also added 2% vitamin B5, a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. triple trouble I say.

oh, I also read a fancy paper saying that sea buckthorn is the richest source of vitamin C, with ascorbic acid content of up to 2500 mg%. that’s like, a lot.

so if you’re looking for an anti-aging serum that, I don’t know, really works, then basic b*tch is yours to take.

+ improves collagen production which can boost skin elasticity.

+ brightens skin and fades scars with plant-based vitamins C, E and beta-carotene.

+ retinol alternative calms downs inflammation and manages oil production.

+ for all skin types.

+ pregnancy-safe.

use twice a day (in the morning and evening). layer it under a moisturiser and/or face oil. you can also use it as a booster with any of our serums or moisturisers.

if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉

aqua (water), glycerin, squalane, bakuchiol, C14-22 alkyl alcohol, C12-20 alkyl glucoside, hippophae rhamnoides (sea buckthorn) oil, panthenol (provitamin B5), cetearyl olivate, sorbitan olivate, potassium sorbate, sodium benzoate, sodium hyaluronate, xanthan gum, disodium edta, citric acid.

+ free from parabens, gluten, worries, phenoxyethanol, isothiazolones, or formaldehyde and is palm free.

+ vegan & cruelty-free. never tested on animals, all natural stuff. we use as few ingredients as possible.

texture/ water-based liquid

finish/ can feel sticky on application due to its highly concentrated content but the ‘stickiness’ should disappear within seconds

scent/ smells like we might need witness protection. herbaceous (no fragrance or perfume added)

essential oils content/ 0%

colour/ light yellow

ISO 22716:2007 Good Manufacturing Practices | EU & FDA Standards

all ingredients are sustainably and ethically sourced, organic when possible. compounded in the UK.

disclaimer/ this product is not intended for oral use and has high potential to start a skincare revolution.

although it contains oils, we created a formula that can blend with our three molecular weights of hyaluronic acid to avoid using one gel-like serum and two oil-based products.

in simpler terms, we took light up, got it like that and basic b*tch and found a way to incorporate them all together.

mum’s right: oil-to-milk cleanser with hemp & borage oil.

glow the f*ck up - plumping, soothing, pore shrinking toner.

basic b*tch - triple hyaluronic acid + natural alternative to retinol & vitamin C serum.

not a one night stand - buckthorn + AHA regenerative night cream.

+ remove the pump.
+ rinse out the bottle.
+ gently pull the tube out of the pump (gently!)
+ pop the bottle and tube in your recycling bin.
+ unfortunately, the rest of the pump will not be recycled due to its multiple material composition and small size.

or give it to your mum, she’ll know how to proceed.

we’re on a mission to make inspiring, life-changing dreams come true for people in need. so a percentage of every sale goes to our madeby foundation.

shop our missions (coming soon!) to contribute even more.

results-driven products with proven science, using only plant-based ingredients. no fillers. no nasty stuff. no bs. no 10-steps routines.